Victorioso Mezcal

Three generations of family craftsmanship. Rooted in Santiago Matatlán, Oaxaca.

91 Points · Gold Medal — Bartender Spirits Awards 2025Blind Judged by Trade Professionals — Bartender Spirits AwardsVictorioso Mezcal Artesanal · 91 PointsPlatinum Medal — LA Spirits AwardsBest Mezcal — LA Spirits AwardsGold Medal — Espadín & EnsambleSilver Medal — CuisheSantiago Matatlán, Oaxaca — Since 1927Four Expressions. One Legacy.91 Points · Gold Medal — Bartender Spirits Awards 2025Blind Judged by Trade Professionals — Bartender Spirits AwardsVictorioso Mezcal Artesanal · 91 PointsPlatinum Medal — LA Spirits AwardsBest Mezcal — LA Spirits AwardsGold Medal — Espadín & EnsambleSilver Medal — CuisheSantiago Matatlán, Oaxaca — Since 1927Four Expressions. One Legacy.
100 Years of Legacy — A Private VIP Evening at Novikov

Featured · Upcoming Events

100 Years of Legacy — A Private VIP Evening at Novikov

  • Wednesday, August 19, 2026
  • 7:00 PM
  • Novikov Beverly Hills · 257 N Canon Dr., Beverly Hills, CA 90210

You are cordially invited to an exclusive evening celebrating Victorioso Mezcal's 100 Years of Legacy — a private event by invitation and confirmation only. Dress code: White. Featuring a special VIP interview by Telemundo. Celebrating a century of tradition, culture, and legacy at one of Beverly Hills' most celebrated addresses.

The Collection

Expressions of Oaxaca

EspadínCitrus

Espadín

TobaláTropical

Tobalá

EnsambleStone Fruit

Ensamble

Mezcal maestro at the agave roasting pit
The Legacy

Three Generations. One Sacred Craft.

Victorioso honors the Sernas family's commitment to preserving authentic mezcal-making — from mature agave and earthen fire to natural fermentation and careful distillation.

The Victorioso Sound

Victorioso

Mariachi Celito Lindo

The official sound of Victorioso Mezcal — born from the same fire that transforms agave into spirit.

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From the Journal

Stories from the Palenque

An Evening at Novikov — When Beverly Hills Discovered Mezcal

Events

An Evening at Novikov — When Beverly Hills Discovered Mezcal

On a warm June night in Beverly Hills, Victorioso Mezcal took over one of LA's most celebrated restaurants. Here is what happened when artisanal Oaxacan craft met the most demanding room in California.

Victorioso — The Official Sound of the Brand

Culture

Victorioso — The Official Sound of the Brand

Music and mezcal have always shared the same fire. We sat down to explore why Victorioso commissioned an original mariachi composition — and what it means for the brand.

The Summer of Mezcal — Why 2026 Is the Season to Sip Slowly

Culture

The Summer of Mezcal — Why 2026 Is the Season to Sip Slowly

As temperatures rise across California and Mexico, mezcal is finding its moment not just as a spirit but as a summer ritual. Here's how — and why — to drink it slowly this season.