{"id":5265,"date":"2023-02-01T06:10:57","date_gmt":"2023-02-01T06:10:57","guid":{"rendered":"https:\/\/victoriosomezcal.com\/?page_id=5265"},"modified":"2025-11-06T05:43:35","modified_gmt":"2025-11-06T05:43:35","slug":"story","status":"publish","type":"page","link":"https:\/\/victoriosomezcal.com\/es\/story\/","title":{"rendered":"Our Story"},"content":{"rendered":"
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Our Story<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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The story of Victorioso Mezcal<\/strong> is deeply rooted in the legacy of the Sernas family<\/strong>\u2014a lineage of mezcaleros who have fought to preserve the purity of mezcal for over three generations. Their journey is one of passion, resilience, and unwavering dedication to authentic mezcal-making, a craft passed down from father to son in the heart of Santiago Matatl\u00e1n, Oaxaca<\/strong>.<\/p>

A Legacy Born in the Agave Fields<\/h5>

The Sernas family\u2019s mezcal journey began in 1927<\/strong>, when Eugenio Sernas Sr.<\/strong> planted his first agave fields, laying the foundation for what would become one of Oaxaca\u2019s most respected mezcal-producing families. By 1955<\/strong>, he had established one of the first five registered palenques in Oaxaca<\/strong>, helping shape the artisanal mezcal industry.<\/p>

The Fight to Preserve True Mezcal<\/h5>

As mezcal gained recognition beyond Oaxaca, industrial producers sought to exploit the craft, using sugars, artificial flavorings, and shortcuts to speed up production. These methods threatened to erase centuries of tradition, turning a sacred spirit into a mass-market commodity.<\/p>

One man refused to stand by and watch mezcal lose its soul.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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From father to son\u2014passing down the knowledge, passion, and respect for mezcal production.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The fight to protect authentic mezcal: In 1972, Juan Sernas and fellow mezcaleros led a two-month strike against the adulteration of mezcal.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Juan Sernas\u2019 became a legend<\/strong>\u2014not just for making mezcal but for protecting it. He instigated and financed riots to form a union dedicated to preserving mezcal\u2019s purity, leading a battle that lasted several years. His defiance of corruption made him a target of powerful interests<\/strong>, leading to three assassination attempts by the police<\/strong>. Despite the threats, he stood firm, fighting for the future of true mezcal.<\/p>

In 1972<\/strong>, his efforts culminated in a historic mezcalero strike<\/strong>, documented at the Museum of Mezcal<\/strong>. Together with fellow producers, including Don Bernardino Jim\u00e9nez and Prisciliano Mateo<\/strong>, Juan Sernas<\/strong> organized a two-month-long protest<\/strong> in Santiago Matatl\u00e1n, blocking distribution to intermediaries and adulterators. Their goal was clear: to prevent the industrialization and adulteration of mezcal<\/strong> by producers who added sugars, artificial accelerators, and cane alcohol to increase profits.<\/p>

Their movement gained momentum, drawing in mezcaleros from San Dionisio Ocotepec, San Juan del R\u00edo, San Luis del R\u00edo, San Baltasar Guelavila, San Baltasar Chichicapam, El Camar\u00f3n, and Totolapan. This unified resistance paved the way for better oversight and regulation, ultimately influencing the establishment of Mexico\u2019s official mezcal standards (NOM) in 1994<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A tribute to the mezcaleros who fought for tradition<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Honoring the Past, Shaping the Future<\/h5>

Today, his grandson, Eugenio Sernas Jr.<\/strong>, carries forward the Sernas family legacy with Victorioso Mezcal<\/strong>. He remains committed to the values that his ancestors fought for\u2014quality over quantity, tradition over shortcuts, and purity over profit.<\/p>

Our mezcal is crafted with the same respect and dedication that has defined our family for generations. Every bottle is made the way our ancestors would be proud of<\/strong>\u2014hand-harvested, slow-roasted in earthen pit ovens, fermented with wild yeasts, and double-distilled in copper stills. Nothing is rushed. Nothing is compromised.<\/strong><\/p>

Victorioso: A Name That Honors Resilience<\/h5>

The name Victorioso<\/strong> is more than just a brand\u2014it is a tribute to the victories of the past and the triumph of tradition over time<\/strong>. It represents the Sernas family\u2019s unwavering dedication to keeping mezcal pure, authentic, and deeply connected to its roots.<\/p>

With every sip, you are tasting not just the richness of Oaxaca, but the spirit of those who risked everything to protect mezcal.<\/p>

A Tradition Three Generations Strong. <\/strong><\/p>

A Spirit That Stands the Test of Time. <\/strong><\/p>

This Is Victorioso Mezcal.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our Story The story of Victorioso Mezcal is deeply rooted in the legacy of the Sernas family\u2014a lineage of mezcaleros who have fought to preserve the purity of mezcal for over three generations. Their journey is one of passion, resilience, and unwavering dedication to authentic mezcal-making, a craft passed down from father to son in the heart of Santiago Matatl\u00e1n, […]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"footnotes":""},"class_list":["post-5265","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/victoriosomezcal.com\/es\/wp-json\/wp\/v2\/pages\/5265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/victoriosomezcal.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/victoriosomezcal.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/victoriosomezcal.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/victoriosomezcal.com\/es\/wp-json\/wp\/v2\/comments?post=5265"}],"version-history":[{"count":33,"href":"https:\/\/victoriosomezcal.com\/es\/wp-json\/wp\/v2\/pages\/5265\/revisions"}],"predecessor-version":[{"id":10650,"href":"https:\/\/victoriosomezcal.com\/es\/wp-json\/wp\/v2\/pages\/5265\/revisions\/10650"}],"wp:attachment":[{"href":"https:\/\/victoriosomezcal.com\/es\/wp-json\/wp\/v2\/media?parent=5265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}